How Sandbar SEO Uses AI
AI helps our team write better content for our clients, faster. Here's how we do it responsibly, while upholding the highest standard for quality.
At Sandbar SEO, we use AI to support research, content writing, editing, and business operations. We’re proud to use AI tools to help our clients skyrocket their impact, save time, and cut costs—without sacrificing quality, originality, or rankings.
However, we know that you might have a lot of questions about AI. We’ve all heard the stories about AI bias, misinformation, and its (sometimes hilarious) public failures.
That’s why we’ve worked hard to develop our AI policy—the guiding principles that govern our decision-making and technology choices related to artificial intelligence. This page outlines the safety measures, ethical safeguards, and quality standards that our staff and team of writers adhere to.
AI is an assistant, first and foremost
At Sandbar SEO, we view AI as a diligent assistant, not a replacement for human creativity or editorial judgment. Our writers and editors utilize AI to automate the data-heavy or repetitive aspects of the content creation process, allowing them to focus on crafting compelling narratives and thought-provoking ideas.
AI provides insights, suggests improvements, and flags potential issues, but the final call is always made by a human. Our team brings a wealth of experience, industry knowledge, and an understanding of cultural nuances that no AI can replicate. This combination of human expertise and AI efficiency results in content that is accurate, engaging, and on-brand.
Your data, protected
We only use AI tools that keep your data and proprietary information protected. For example, we use a paid version ChatGPT to support content research and brainstorming. This version, when set up with the proper settings (which we do) does not train their models on anything users input. We believe that our clients should be able to trust us not only with their content but also with their confidential business information.
AI risk management
Every piece of content at Sandbar SEO goes through a review process, whether or not our writers use AI tools.
This includes:
Ensuring the accuracy of any sources, data, or authoritative statements
Always checking for plagiarism with tools like Grammarly
Using AI content detectors
Anyone who works with Sandbar SEO signs a contract that includes this AI policy.
Always be learning
AI is constantly evolving, and we make it our job to stay up to date on AI trends, risks, and innovation. It’s just one way we’re always working to better serve our clients. If you have any questions or concerns about AI, please don’t hesitate to reach out. We’re always happy to discuss our approach and find areas for improvement.
Transparency, always
At Sandbar SEO, transparency is one of our top values. That’s why we disclose which tools we use and how they benefit our clients. We also regularly audit our AI tools and processes to ensure they align with our ethical standards and those of the industry. If any issues arise, we will address them immediately and communicate with our clients about any changes or updates.
Some of Our Favorite AI Tools
The bottom line
AI helps Sandbar SEO deliver high-quality SEO content for our clients—and we believe that gives you (and us) a competitive edge.
We believe that AI is a powerful tool that can enhance what we’re already great at. However, we take AI usage seriously and believe these tools should always be used with caution and self-awareness. Ultimately, we’re committed to using AI responsibly and in a way that aligns with our and our clients’ values—and we’ll always keep you in the loop on how and why we’re using AI.