How we drove a 220% increase in organic clicks for Relay
and achieved a 182% increase in conversions
As an SEO and content marketing consultant, I helped Relay, a fintech company specializing in small business banking, revive its stalled SEO strategy and turn content into a high-impact growth channel.
By implementing a data-driven SEO strategy, optimizing content workflows, and eliminating production bottlenecks, we achieved:
✔ 500% YoY increase in organic users
✔ 220% increase in monthly organic clicks
✔ 388% YoY increase in blog engagement
In this case study, we’ll break down exactly how I built a scalable, sustainable SEO engine that helped Relay drive real business impact through search.
The Challenge
Relay was facing a few challenges when we began working together:
Lost momentum from team attrition, halting content production.
Inefficient editing and content workflows slowed output.
Lack of a defined SEO strategy led to missed organic opportunities.
As a result, Relay’s organic traffic stalled, and its ability to attract and convert organic users suffered.
Summary
My approach
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Prioritized SEO Content Strategy
I designed and implemented a full-scale SEO content strategy that balanced immediate impact with long-term scalability.
Conducted competitive analysis and keyword research to uncover untapped opportunities.
Built a high-impact content roadmap, prioritizing conversion-driven search topics.
Aligned SEO with Relay’s business goals, ensuring content directly supported revenue growth.
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Scalable Content Ops
To eliminate bottlenecks, I created a streamlined content system that allowed Relay to scale production with minimal internal effort:
Research, Write & Optimize: Developed high-quality, SEO-driven content informed by SME interviews.
Edit & Manage: Built an editorial workflow, reducing internal review time.
Published & Updated: Managed blog publishing through the CMS.
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Optimization & Performance Tracking
SEO isn’t a one-and-done game. To scale growth continuously, I implemented:
Ongoing content updates & SEO optimizations to maximize performance.
Regular reporting & executive insights to show how SEO directly impacted growth.
CTR & keyword ranking improvements to sustain long-term visibility.
Our results
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Scaled traffic by 220%
Informed by online business trends and customer interviews, articles like “What is the G-Wagon Tax Write-Off?” skyrocketed traffic.
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Winning AI overviews
The content I created for Relay appears in 1,800+ AI overviews and 2,600+ Featured Snippets.
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500% YoY growth in organic users
Consistent publishing, ongoing optimization, and strategic content creation led to compounding results.
